New Sri Bhagavathy Rice Store

No-45, Pound Kadai St, Ramanathapuram – 623501
Featured Guide
Must Read
SVS Atchaya Ponni Rice 5 min read

How to Cook Perfect SVS Atchaya Ponni Rice Every Time

Atchaya Ponni is a medium-grain rice that rewards patience. Getting the water ratio right, soaking time, and flame management separates a fluffy, perfectly cooked pot from a mushy one. This complete guide covers stovetop, pressure cooker, and electric rice cooker methods.

Read the full guide below
01
  Everyday Cooking · SVS Atchaya Ponni Rice

How to Cook Perfect SVS Atchaya Ponni Rice Every Time

SVS Atchaya Ponni Rice is a medium-grain variety that cooks into a soft, non-sticky texture — making it the top choice for everyday Tamil household meals. The secret to a perfect pot lies in the water ratio, soaking time, and controlled heat. Follow this method for restaurant-quality rice at home.

Ingredients

  • 1 cup SVS Atchaya Ponni Rice
  • 1.75 cups water (stovetop method)
  • 1.5 cups water (pressure cooker)
  • Pinch of salt (optional)
  • 1 tsp ghee or coconut oil (optional)

Quick Facts

  • Soaking time: 20 minutes (ideal)
  • Cook time: 18 min stovetop, 12 min cooker
  • Rest time: 5 minutes off heat
  • Yield: ~3 cups cooked rice per 1 cup raw
  • Shelf life: Store in airtight — 12 months
1

Rinse the rice: Wash SVS Atchaya Ponni Rice in cold water 2–3 times until the water runs mostly clear. This removes excess surface starch and prevents clumping.

2

Soak: Cover rinsed rice with cold water and let it soak for 20 minutes. Soaking reduces cook time and produces a more even, fluffy grain.

3

Stovetop method: Drain soaked rice, add to a pot with 1.75 cups of water per cup of rice. Bring to a boil on high heat, then reduce to the lowest flame possible, cover tightly, and cook for 15 minutes.

4

Pressure cooker method: Use 1.5 cups of water per cup (less, as the sealed environment retains moisture). Cook for 2–3 whistles on medium heat, then let pressure release naturally.

5

Rest and fluff: Remove from heat. Let the pot rest, covered, for 5 minutes. This allows steam to redistribute for an even texture. Gently fluff with a fork before serving.

Pro Tip: Add a teaspoon of coconut oil or ghee to the cooking water for a subtle richness and to prevent grains from sticking. SVS Atchaya Ponni Rice pairs especially well with fresh sambar, rasam, curd, or fish curry.

Need SVS Atchaya Ponni Rice?

Available in 5 kg, 10 kg & 26 kg bags. WhatsApp for current pricing.

Order SVS Ponni Rice
02
  Festive & Specialty · SVS Nei Kitchadi Rice

The Art of Traditional Nei Kitchadi — A Tamil Heritage Recipe

Nei Kitchadi — Tamil ghee rice — is one of the most revered dishes in traditional Tamil Nadu cooking. Made with SVS Nei Kitchadi Rice, which has a naturally richer body and enhanced aroma, this dish is served at weddings, temple prasadams, and festive occasions. The SVS variety's grain structure holds perfectly in the ghee-cooking process without turning mushy.

Ingredients (Serves 4)

  • 2 cups SVS Nei Kitchadi Rice
  • 4 tbsp pure cow ghee
  • 1 large onion, sliced thin
  • 2 green chillies, slit
  • 1-inch cinnamon stick
  • 4 cardamom pods, lightly crushed
  • 4 cloves
  • 1 bay leaf
  • 10–12 cashews
  • 3.5 cups water or light vegetable stock
  • Salt to taste
  • Fresh coriander to garnish

Method Overview

SVS Nei Kitchadi Rice must be washed and soaked for 30 minutes. The longer soak allows the grain to swell slightly, giving the finished dish its signature fluffy, plump texture that separates from the ghee beautifully. Frying in ghee before adding water is essential — do not skip this step.

1

Prepare the rice: Wash SVS Nei Kitchadi Rice thoroughly, then soak in cold water for 30 minutes. Drain and set aside.

2

Fry the whole spices: Heat ghee in a thick-bottomed vessel over medium heat. Add cinnamon, cardamom, cloves, and bay leaf. Fry for 30 seconds until fragrant, then add the cashews and fry until lightly golden.

3

Caramelise the onions: Add sliced onions and green chillies to the ghee and fry on medium-low heat for 10–12 minutes until the onions are golden and sweet. This step is critical for the depth of flavour.

4

Toast the rice: Add the drained SVS Nei Kitchadi Rice to the pot. Stir gently with the ghee and onions for 2–3 minutes until each grain is coated and the raw smell dissipates.

5

Cook: Add 3.5 cups of water (or stock) and salt. Stir once, raise the heat to bring to a boil, then reduce to the lowest flame. Cover tightly and cook for 18–20 minutes.

6

Rest and serve: Remove from heat, rest 8 minutes covered. Stir very gently with a wide spatula and transfer to a serving plate. Garnish with fresh coriander and fried onions.

Heritage Tip: In traditional Tamil cooking, Nei Kitchadi is served alongside Dalcha (a lentil-based side) and Raita. SVS Nei Kitchadi Rice is the preferred choice for this dish because the grain's body allows it to absorb ghee without breaking down — delivering the authentic texture locals recognise immediately.

Order SVS Nei Kitchadi Rice

Available in 5 kg, 10 kg & 26 kg trade bags. Wholesale rates available.

Order SVS Nei Kitchadi Rice
03
  Premium Cooking · SVS Jeera Rice

Jeera Rice — From Home Cooking to Restaurant Biryani

SVS Jeera Rice is a fine-grain aromatic variety with a character distinctly suited to layered rice dishes like biryani, vegetable pulao, and jeera rice. Its fine grain structure separates cleanly after cooking, making it the preferred rice for commercial kitchens, restaurant menus, and premium catering where presentation matters as much as taste.

Simple Jeera Rice (Serves 3)

  • 1 cup SVS Jeera Rice
  • 2 tbsp ghee or butter
  • 1 tsp cumin seeds (jeera)
  • 2 cups water
  • Salt to taste
  • Optional: 2 cloves, 1 bay leaf

Biryani Use

For Mutton or Chicken Biryani, soak SVS Jeera Rice for 45 minutes, then parboil with whole spices (cinnamon, cloves, cardamom, star anise) to 70% doneness. Layer over the cooked masala and dum (seal and slow cook) for 25 minutes. The fine grain absorbs flavours without becoming mushy.

1

Wash and soak: Rinse SVS Jeera Rice 2–3 times until water is clear. Soak for 20–30 minutes. Fine grains benefit from soaking more than thicker varieties.

2

Bloom the cumin: Heat ghee in a pan over medium heat. Add cumin seeds and let them sizzle for 20–30 seconds until fragrant. Add optional whole spices at this stage.

3

Toast the rice: Drain the rice and add to the pan. Stir and toast in the ghee for 2 minutes — this is what gives Jeera Rice its signature nutty depth.

4

Cook: Add 2 cups of water and salt. Bring to a boil, reduce heat to minimum, cover, and cook for 16–18 minutes until water is fully absorbed and grains are fluffy and separate.

5

Rest and plate: Remove from heat, rest covered for 5 minutes. Serve with raita, dal makhani, or paneer curry for a complete meal.

Chef's Note: SVS Jeera Rice is the standard choice for catering operations serving 50+ guests. Its consistent fine grain and aromatic character mean less waste, better plate presentation, and a premium product experience every time. Available in 26 kg trade bags for bulk orders.

Order SVS Jeera Rice — Bulk Available

26 kg trade bags for caterers and restaurants. WhatsApp for wholesale pricing.

Order SVS Jeera Rice

More Use Cases

More Rice Cooking Ideas

Quick guides for classic Tamil dishes — each highlighting the ideal SVS rice variety to use.

Comfort Food
Uses SVS Atchaya Ponni Rice

Curd Rice (Thayir Sadam) — The Tamil Comfort Classic

The definitive Tamil comfort food. Cook SVS Atchaya Ponni Rice slightly softer than usual (increase water by ¼ cup) and cool slightly before mixing with fresh curd, grated ginger, curry leaves, and a mustard-chilli tempering. Serve chilled for maximum effect. The soft texture of Ponni rice blends perfectly with curd — unlike firmer grain varieties that stay separate and feel unpleasant.

20 min total View Rice
Daily Staple
Uses SVS Atchaya Ponni Rice

Sambar Sadam — Traditional Tamil Comfort Food

A one-pot pressure cooker classic. Cook SVS Atchaya Ponni Rice with toor dal, tomatoes, tamarind pulp, and sambar masala in the pressure cooker together for 4 whistles. The medium grain of Atchaya Ponni absorbs the tangy sambar flavours while holding its shape — giving the dish its beloved rustic mash-but-firm texture. Temper with mustard seeds, curry leaves, and dried red chillies in ghee to finish.

35 min total View Rice
Festival Favourite
Uses SVS Jeera Rice

Lemon Rice & Coconut Rice — Festival Favourites

Two of the most beloved variety rice dishes in Tamil Nadu festivals and temple offerings. Cook SVS Jeera Rice, let it cool completely, then fold in the lemon-chilli-turmeric tempering for Elumichai Sadam. For coconut rice, mix cooled Jeera Rice with fresh grated coconut, mustard seeds, curry leaves, and green chillies. The fine, separated grain of SVS Jeera Rice makes it ideal — each grain coats individually without clumping.

15 min (after rice) View Rice
Mass Catering
Uses SVS Nei Kitchadi Rice

Cooking Rice for Weddings & Mass Functions

Cooking for 200–500 guests demands rice that performs consistently across large vessels. SVS Nei Kitchadi Rice is the standard for Tamil Nadu wedding menus. Calculate 80g dry rice per person (less if multiple courses), soak for 45 minutes, and cook in large vessels with water at 1:2 ratio on medium flame. Add salt to the cooking water directly. The grain holds well in bulk cooking unlike softer varieties that overcook at scale. Order in 26 kg trade bags for best per-kilo rate.

Bulk guide View Rice
Quick Meal
Uses SVS Jeera Rice

Tomato Rice (Thakkali Sadam) — The Weekend Quick Meal

A beloved Tamil weekend lunch, Thakkali Sadam comes together in under 30 minutes. Sauté onions, green chillies, garlic, and ripe tomatoes in sesame oil, add rice masala (a Tamil spice mix), and mix with cooked and cooled SVS Jeera Rice. The fine grain of Jeera Rice absorbs the tangy tomato base without breaking down, giving each spoonful a defined, flavourful bite. Serve with papad and raw onion slices.

30 min total View Rice
Festival Staple
Uses SVS Atchaya Ponni Rice

Pongal Recipe — Ven Pongal & Sakkarai Pongal with SVS Rice

Pongal is Tamil Nadu's harvest festival dish and a year-round breakfast classic. For Ven Pongal, cook SVS Atchaya Ponni Rice with moong dal (3:1 ratio) in a pressure cooker for 5 whistles until very soft. Temper with ghee, cumin, black pepper, cashews, and ginger. For Sakkarai Pongal (sweet), replace dal with jaggery and add cardamom and ghee-roasted cashews. The medium grain of SVS Atchaya Ponni Rice breaks down to give Pongal its signature creamy texture that firmer varieties cannot achieve.

25 min total View Rice
Household Tips
All SVS Rice Varieties

How to Properly Store Rice at Home

Proper storage prevents moisture, pest infestation, and stale flavour. Store SVS rice in a clean, dry, airtight container away from direct sunlight and strong-smelling foods. For 5 kg and 10 kg bags, transfer to a food-grade container upon opening. Add 2–3 dried bay leaves or a piece of dried neem inside to deter pests naturally (traditional Tamil method). Never store rice directly on the floor — elevated shelving prevents moisture absorption. Kept correctly, SVS rice stays fresh for up to 12 months.

3 min read Shop SVS Rice

Order the Right Rice for Your Recipe

Tell us your use case and quantity — we will match you with the right SVS variety and pack size. All three varieties available in 5 kg, 10 kg & 26 kg bags.